Facing your fears when starting your business – The story behind the patisserie “Es Dulce”

Starting business - Es Dulce - The Mighty Women

When you get to the point where you don’t know how to start, you just have to figure it out. It happened to me a few times, it still does until know and I might have to face it again someday!

Every time I sit down to write a new post, I feel like going back to those days when making cakes was very new for me. Oh, yes! Baking can be quite simple and doing it wasn’t hard  at all most times. However, what would get me was having a clue of how to reach people and let them know I was trying to get into the business.

So, how do we start?

With the nearest people around us, right? Probably family and friends. They are the ones that you can run to when things are still not flowing! They are the ones you can do batches of things and they will try it out and tell you their opinions! Of course, I had that on hand… so that’s what I did!

I had to begin testing products, toppings, fillings and I still didn’t have all the utensils that professional bakers and pastries chefs had. Moreover, I didn’t have an infrastructure to make things really work! However, I still had to do it, because I wasn’t going to build everything without knowing if it was going to work out.

So, I went into research to figure out what people would like best. You know, every place has it’s own peculiarities. My hometown wasn’t different. Not to mention that, to make a difference, you have to bring new things, new ideas and still make it nice and delicious!

That was kind of overwhelming, actually. At first, I didn’t have a clue of the gift I had; what I knew is that I HAD the gift,  and I had to discover what to do with it! My years living abroad had to be useful for something. OMG, they just had to! It couldn’t be only for traveling or as a vacation – as I had to hear it a few times. Yeah, I worked hard all those years, but some people thought I was just having fun. In fact, I was. If you don’t have fun at your job, shame on you!

Oh well, let’s get back. As you can see, sometimes I get out of focus. I’m sorry! But yes, focus. That is something I needed while discovering what my life in pastry would be.

By that time, cupcakes were not as famous in Brazil as they are today. It was kind of a trend and many people started making them to sell. That is what I started with, too and for a long period I just baked and gave things away. I had to spread the word and let people know that I was doing some goodies, right? Cupcakes were the best way of doing it.

Anyways, that wasn’t really getting me far. I still needed more! Somebody had to throw a party or celebrate something for me to offer them the cake, the sweets or whatever they liked! Oh my, why do people take so long to have birthdays when you need them to throw their parties fast? Hehe But thankfully, that did not take too long.

The opportunity to give out my first cake had finally arrived and that was exciting and quite scary too! My husband’s uncle was turning 60 years old and the family was throwin a surprise party for him. Can you image the responsibility that was, and how scared I felt?

Many things went through my mind: am I going to be able to make it? How will it look like? Will it taste good? Will people like it? What if the cake breaks before we arrive at the party, what will I do? What about if they don’t eat it? It’s going to be a failure, for sure! Why did I offer to make  it?? Why???

No time to get back, I had to face it. That was the opportunity I was looking for… to tell people and let them taste what I had been practising! I could not give up to that! I had to put all my fears inside my pocket and start working! And this was a lot of work for me. I was used to do cupcakes, with simple and a few decorated toppings, but for this cake, I had to make it stand!

Are you curious to see what it looked like? I have to apologize for the picture, though. It’s not the best one I’ve taken or the quality I like to present my work. But, unfortunately, at that time, I didn’t think about this step yet. I was still an amateur and had many things to improve.

Oh well, I have to tell you that, at the end, as being my first big cake ever, I was kind of proud of it!

I guess, I should be! I faced my own fears and made it happen. Even though, it wasn’t perfect, that was the beginning of a new journey. It was starting to get serious and I liked the feeling!

See you next month!

Lili

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My name is Elisa Maria Arce Simmelink, but you can just call me Lili! I am brazilian, in my thirties, very piscean and married! I can be a chatterbox, quite shy, indecisive, perfectionist and a bit messy person too! I love make up, dogs, music, nature, to eat well, to travel, to laugh until I have cramps, to watch many series at the same time, good wine and good friends always around! I graduated in Hotel Management and have a specialization in pastries! I worked in hospitality while studying, at Disney World for a college program, traveled the world as a cabin crew while living in Dubai, had a pastry atelier called Es dulce and today I am in Finland!

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My name is Elisa Maria Arce Simmelink, but you can just call me Lili! I am brazilian, in my thirties, very piscean and married! I can be a chatterbox, quite shy, indecisive, perfectionist and a bit messy person too! I love make up, dogs, music, nature, to eat well, to travel, to laugh until I have cramps, to watch many series at the same time, good wine and good friends always around! I graduated in Hotel Management and have a specialization in pastries! I worked in hospitality while studying, at Disney World for a college program, traveled the world as a cabin crew while living in Dubai, had a pastry atelier called Es dulce and today I am in Finland!
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